MSN has partnered with Chinese-based travel agency, ctrip.com. The two will market to the young and affluent Chinese market, according to a report at Adotas.com.


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
2 responses
Now that sounds like a great idea. Talk about an up and coming market. Ctrip.com now has access to 20 million MSN messenger users. Wow!
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