Israel court of law, in a new verdict allows an Israeli clothes company to use its competitor name for AdWords searches conducted via google.co.il.
This is the first Israeli case in which the judge rules in favour of the sued company.
In its verdict, Judge Magen Altubia states that a search engine is an ad based media, and the fact that competitors use each other names is just natural. Furthermore to the loss the prosecutor (Matim-Li) will have to pay court expenses at an amount equal to $20,000.
Via Haaretz (Hebrew)
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Gilad Sasson
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Yep, It is the first time I know of, in previous cases court told advertisers not to use names of competitors as targeted keyphrases nor in ad-texts.
Interesting outcome – generally the opposite of similar cases in Europe!