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'Free' broadband in the UK knocks growth in uptake!

UK Plus reports that recent campaigns offering broadband for free in the UK (alongside telephone calls) has resulted in the worst quarter the industry has known in recent times – just 730,000 lines were added in the most recent quarter.

As far as the delaying factor is concerned, this could be due to companies, such as The Carphone Warehouse, not being able to deliver on requests for free lines – together with a new ‘confusion’ in the market place.

Nevertheless, seems like a lot of broadband to me with towns typically having 50% broadband access.

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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