The first Google offline content ads appeared in the ‘Sun-Times’, as reported by the Chicago Times on 12 December. They have closed a deal which allows them to fill a column on the right with 15 positions. They even seem to be relevant too!


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way