A recent article at CMO magazine discusses the subtleties of marketing in China.
The use of guanxi – your “network of influence” or your sphere of friends and acquaintences – is explained as being far more valuable than other Western marketing methods.


How to gain a competitive edge in international markets
One of the biggest reasons businesses fail in new international markets? A lack of localisation. This does not just mean translating a website, but making sure every aspect of a