Emerging vs. mature internet markets: Variations in brand discovery process?
The rise of Facebook is taking the world by storm. As of Q4 2012, the GlobalWebIndex reports that Facebook had nearly 694 million monthly active users worldwide, and that, thanks to the massive growth in mobile usage, there is little risk of “Facebook Fatigue” closing in anytime soon. But for all the talk of how […]
Are Facebook Global Pages Right For My Business? 3 Important Questions To Ask Yourself
In October, Facebook launched its Global Pages framework, which provides a helping hand for businesses that cater to an international audience. Simply put, by allowing organisations to merge all separate local brand pages under one URL, it allows for brands to benefit from their global scale through a single global brand identity, however without sacrificing […]
How To Become Locally Relevant On Social Media? Twitter Shows The Way
At 16 million users and rapidly growing, India is one of Twitter’s top growth markets. According to Webcertain’s Global Search & Social Report 2012, India is the world’s by distance fastest growing online market when it comes to both internet- and social media adoption. It was bound to happen sooner or later really, and with […]
Facebook brand page strategies for international organisations
Three different strategies generally prevail when looking at international businesses’ use of Facebook Brand Pages: “Single language” global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in the same language regardless of geographic location. Separate country brand pages: Localised versions for the […]
Nielsen Statistics On Global Visitors To Facebook In March 2012
Today, Friday, Facebook’s stock starts trading. Public demand is expected to explode and at its initial offering price of $38 a share, the social media giant is now worth more than established heavyweights Disney and Kraft, notes Business Insider. Analysts are still largely divided as to whether the just 8-year old company is a good […]
5 Tips From The 2012 International Search Summit In London
This week’s International Search Summit in London brought many interesting search and social media marketing topics to the table. Over the next couple of days key takeaways from the summit will be posted here on Multilingual Search, so stay tuned. Here are 5 tips to start off with (and sorry about the lack of spacing, […]
International SEO, PPC And Social Media: Top 10 Tips From ISS Munich
Last week’s International Search Summit in Munich provided a wide range of in-depth quality sessions on international SEO, PPC and social media. Many of the recent developments and challenges that the international SEO community is currently facing were addressed at the summit – here are 10 key takeaways: 1. If you don’t already have a […]
LinkedIn Co-Founder: Adapt to local culture and market for global success
I would hazard a guess that at least 99% of people reading this post will have a LinkedIn profile, and I would put money on the likelihood that your connections will not be limited to people in your own organisation, your own city or even your own country. With over 90 million users across 200 […]