Yandex Launches Visually-Enhanced Ads On Its Ad Network
Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved. From an advertiser’s perspective, the option of adding images into contextual ads could improve click-through-rates and lower cost-per-click, and most importantly […]
Game On! How Yandex Uses Sports Rivalry To Succeed In Turkey
When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia’s leading search player might still be a far cry from achieving that objective, but it is gradually making inroads into a heavily Google-dominated market through clever, locally relevant marketing tactics that should serve […]
Yandex Keyword Tool: Tips on leveraging its features
With Yandex still holding the largest market share amongst search engines in Russia, 62% according to LiveInternet.ru, it is important to be aware of ways in which its tools can help you promote your internet marketing campaign in Russia. This article aims to equip you with some useful tips on how to use Yandex’s keyword […]
Top 5 global search properties: How did they perform in 2012?
In an article published last week here on the site, Graeme Sewell of Webcertain alluded that 2013 could signal the beginning of the end of the PC and the end of the beginning of the tablet. The reasoning behind his statement was that global PC shipments saw a year-on-year decline in Q4 2012 for the […]
Yandex’s social app put on hold as Facebook stands firm on API blocking
When Yandex last week launched Wonder, its “experimental” social aggregation app, the initial excitement it must have brought at the Russian Google did not last long. In fact, Facebook pulled the plug just three hours after Wonder went live by blocking the app from accessing its data. Facebook noted that the app, which in many […]
Yandex Expands Partnership With CERN In Deal That Could Improve Search Quality
Today, Yandex has announced a collaboration with CERN, the European Organization for Nuclear Research, in which Russia’s leading search company will provide its computing resources and data processing technologies, including MatrixNet, to CERN researchers. In return, Yandex gets wide access to extremely large-scale experiment datasets that will help improve its proprietary machine learning technology, MatrixNet, […]
Survey: Working With Multilingual Search Agencies & Local Search Engines
In 2012 one story after the other was published here on the site about the massive potential of going global, with especially the rapidly emerging BRIC countries receiving lots of attention. While no one can dispute the great economic potential of targeting these mastodons, many businesses continue to refrain from doing so due to language […]
The evolution of personalised search: Brilliant or just creepy?
Last week, in what can be characterised as a late move, Yandex announced that it has started personalising its results. What particularly struck me following the announcement was the fact that Yandex’s proprietary technology would potentially allow the company to completely personalise the results it displays to users. But it does not. Why? Because during […]
Yandex challenges Google Chrome in Russia through launch of own browser
There is a new internet browser in town – and it is from Yandex. As the last of the world’s major search companies to launch its own browser, Yandex now joins the likes of Chrome, IE, and Baidu Explorer. A brief look at desktop browser market shares in Russia reveals that the launch might be […]
Yandex.Garderobe: New Business Opportunity For Online Fashion Retailers
Online fashion is big business. The sector has become one of the largest in ecommerce today, as both retailers and consumers have embraced the digital channel for selling/purchasing fashion items of all kinds. This is no different in Russia, where Yandex reports that about 2.4 million searches are carried out each day about clothes, shoes […]