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Yandex Launches Visually-Enhanced Ads On Its Ad Network

Yandex Visually-Enhanced AdsWhether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved.

From an advertiser’s perspective, the option of adding  images into contextual ads could improve click-through-rates and lower cost-per-click, and most importantly perhaps, visually-enhanced ads have the ability to support positioning and branding efforts in a way that pure text ads simply don’t.

A picture is worth a thousand words, as they say, and for foreign businesses that have just made the leap into Russia and whose brand awareness is low, visually enticing ads are more likely to not only grab a visitor’s attention but also convey a message that goes beyond a few lines of ad copy.

For publishers, well-performing ads equal higher revenues, however website owners can easily opt-out of showing images in the ads at any moment.

“Advertisements with images can be placed on popular Yandex services including Yandex.Maps, Yandex.Weather and Yandex.Fotki, while sites in the Yandex Advertising Network are set to join the program on March 28”, the company writes in its press release.

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Immanuel Simonsen

Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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