Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved.
From an advertiser’s perspective, the option of adding images into contextual ads could improve click-through-rates and lower cost-per-click, and most importantly perhaps, visually-enhanced ads have the ability to support positioning and branding efforts in a way that pure text ads simply don’t.
A picture is worth a thousand words, as they say, and for foreign businesses that have just made the leap into Russia and whose brand awareness is low, visually enticing ads are more likely to not only grab a visitor’s attention but also convey a message that goes beyond a few lines of ad copy.
For publishers, well-performing ads equal higher revenues, however website owners can easily opt-out of showing images in the ads at any moment.
“Advertisements with images can be placed on popular Yandex services including Yandex.Maps, Yandex.Weather and Yandex.Fotki, while sites in the Yandex Advertising Network are set to join the program on March 28”, the company writes in its press release.
Immanuel Simonsen
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