The Jakarta Post reports that internet access in Indonesia lags behind other countries with just 6.6% of the population online – but that’s a healthy 16 million audience. Neighbouring Malaysia is reported at 33% of the population and 8 million users and Thailand has 6.5 million users representing 12% of the population.
Indonesia Corp’s country manager, Bude Wahyu Jati, announced the figures in Semarang adding that language problems mean that most access is in the big cities. It’s a fair assumption that the low percentages of access and the fact that most users are city dwellers, means that the users accessing the internet are the wealthier sections of the populations.
But on figures alone, by my reckoning, this puts Indonesia ahead of Spain, US Hispanics, the Netherlands, Belgium or many other countries. A market size not to be sniffed at.
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