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The benefits of programmatic advertising

The use of programmatic advertising is increasing and the integration of AI is fast improving its results. But what are the benefits of using this technology? Find out here! Programmatic ad spend worldwide is expected to exceed £228 billion next … Read More

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International marketing at BrightonSEO 2018

The last Friday of September belonged to BrightonSEO, a one-day conference focused on search marketing and held, not surprisingly, in Brighton. This twice-yearly conference attracts around 4,000 attendees each time and is one of the biggest SEO conferences in the … Read More

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How to win at social media on Naver

Naver is a popular search engine in South Korea, and a very different one from Google. While Google has a minimalistic style, Naver is full of content, with many different sections and dozens of search results. This can be daunting … Read More

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Digital marketing in Poland

Poland is the ninth largest country in Europe, and a member of the European Union: geographically located in Central Europe, historically it’s been associated with Eastern Europe. Find out what key things you should keep in mind when doing digital … Read More

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How to set up your YouTube channel

You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do … Read More

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Search and display campaigns on Google

If you are interested in promoting your services with pay-pay-click (PPC) campaigns, you need to make sure that you use the appropriate type for what you want to achieve, especially if operating in unknown markets. In this blog post, we … Read More

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Keyword search intent in digital marketing

Intent marketing is a form of marketing focusing on the actions of the customer/user which critically evaluates what the intention behind those actions is. In this blog post, we will take a closer look at user intent and keyword search … Read More

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Google Analytics for LinkedIn

Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you … Read More

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