It’s about searching for things and its a richer experience – Google is just about text, he said.
He presented findings from Forrester which categorise consumers into:-
- Couch potatoes
It sounds very similar to the ‘Diffusion of innovation’ curve which we all learned about in marketing with exactly the same approach required. Make contact and talk to the most important groups – here creators and critics – and let them tell the rest.
His full title is: Jaap Favier, Vice President, Research Director of Marketing & Customer Experience EMEA, Forrester Research
Latest posts by Andy Atkins-Kruger (see all)
- Be prepared: A personal message from Webcertain’s CEO - May 15, 2018
- Why Someone Else Really Needs To Look Over Your Keyword Research – Especially When Multiple Languages Are Involved - June 6, 2014
- Commercial Russian Dates To Remember: Men’s Day (23rd February) And Women’s Day (8th March) - February 17, 2014