Umay Jones

Umay Jones

Umay's academic background is in advertising and public relations, and she expanded this foundation into a highly successful career working with top international brands for advertising agencies in Turkey for over ten years. Since moving to the UK she has gained a wide range of experience in international digital marketing with Webcertain, specifically running Yandex PPC campaigns. Umay was trained at the Yandex Headquarters in Moscow and has delivered Yandex training internationally in, amongst others, Istanbul, London, Munich and Barcelona. Umay is originally from Turkey.
international-keyword-research-1

How to do international keyword research

I’m sure you know that translating keywords from one country and language to another is a big no-no, but do you know what you need to do instead? For international businesses, it is really important to adopt a holistic, 3D … Read More

russian-search-engines

The most popular Russian search engines

With over 102 million internet users, equivalent to 71% of the population, Russia comes in at sixth place when looking at internet population size worldwide. With such a massive online population, Russia is understandably an attractive target market for many … Read More

Yandex.Metrica