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Umay Jones

Umay’s academic background is in advertising and public relations, and she expanded this foundation into a highly successful career working with top international brands for advertising agencies in Turkey for over ten years. Since moving to the UK, she has gained a wide range of experience in international digital marketing with Webcertain, specifically in Yandex PPC advertising. Umay was trained at the Yandex headquarters in Moscow and has delivered Yandex training internationally in Istanbul, London, Munich and Barcelona. Umay is originally from Turkey.

How to do international keyword research

This blog post was updated on 28 July 2021. I am sure you know that translating keywords from one country and language to another is a big no-no, but do you know what you need to do instead? For international … Read More

russian-search-engines

The most popular Russian search engines

(Updated with the latest stats on April 2020) With almost 110 million internet users, equivalent to 75% of the population, Russia comes in at eighth place when looking at internet population size worldwide. With such a massive online population, Russia … Read More

Yandex.Metrica