Blogging reaches top level government in Italy. Yesterday afternoon the new ministers were sworn into office – business as usual ? Not really if you consider that 6 ministers are active bloggers, in particular neo minister of communications Paolo Gentiloni.


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way