New affiliate organization in Japan

JASK (Japan Affiliate Service Kyokai) was established on May 12th. They will exchange and provide the information and the services with affiliate service providers, including:

– increase the understanding of the affiliate programs
– monitor improper activities and exchange the information to maintain the affiliate service quality, and to protect consumers, affiliate partners, and advertisers
– create program guidelines for the affiliate service providers
– create service guidelines for the affiliate partners and advertisers
– conduct market researches and surveys
– study affiliate related rules and policies
– work with government affiliate related programs

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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