Andy Atkins-Kruger

Google links up with Bharti Airtel for mobile search in India

Leading Indian telco, Bharti Airtel has announced a strategic partnership with Google to offer mobile search in India. Google will incorporate mobile ads through its Adwords platform.

The President of Bharti Airtel Ltd explains,

“In India, mobile is fast outgrowing the growth of PCs. Mobile users outnumber PC users in India by a factor of six. The first computing experience for the majority of Indians in the next few years will be on a mobile phone. Airtel is delighted to partner with Google, a company that literally reinvented the Internet, to bring its cutting edge technology to our customers.”

Sukhinder Singh Cassidy, Google’s VP of Asia Pacific and Latin America (now that’s a territory….) added,

“India is one of the fastest growing mobile markets in the world. We are very pleased to partner with Airtel, a company that has played a key role in leading India’s explosive mobile growth, to bring Google services to the millions of mobile users in India. By providing immediate access to Google, Airtel is creating a compelling experience for its users, who will now be able to quickly and easily find information that’s important to them.”

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

2 Responses to Google links up with Bharti Airtel for mobile search in India

  1. gulam mustafa says:

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  2. Pingback: Google Blog » Google links up with Bharti Airtel for mobile search in India

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