The Enigma Gfk research group in Wiesbaden has released figures which show that now more than one third of all Germans buy online. During the last year the number has grown by 15% to 23 million which is more than one third of the total population over 14 years.
Of web users, those who actually buy online has gone from 63% to 71% of the total. Most popular purchases are books, tickets for cinema, theatre and sporting events, then clothes, CD’s, computer software and games. One of the strongest growth areas has been digital cameras, followed by entertainment electronics, and care accessories.
The study was carried out jointly with TNS Infratest of Munich and 1,035 German internet users were interviewed.!