A new survey done by two companies in Cyprus, Evresis and Immarcoms, called I Report 2012 (page in greek) reveals that people in Cyprus indeed love the Internet.
The results of the survey showed that the total percentage of people in Cyprus that use the Internet is 53.3% (+3.1% from 2011). This means that over half of the population use the Internet.
The main reasons are to read the local news and to communicate with other people using social media networks. This would be a good explanation on why the most popular websites in Cyprus according to Alexa are either news websites and social media websites (along with some not so reputable websites!).
Furthermore the third main reason is to buy things. I guess that people in Cyprus started to discover that the shipping costs are less that the huge profit that traditional shops have in Cyprus and they can get things cheaper in Ebay, Amazon, Asos and other eshops. The percentage is 32.4% and has increased 43% from 2011. The most popular items are clothes and shoes along with travel related items (tickets, hotel bookings etc).
Social media is really booming in Cyprus. Almost everybody that uses the Internet has a Facebook account (97.4%). In general social media websites had an increase of 72% from 2011.
The last important fact that the survey revealed is the increase of mobile Internet. 10% of Internet users, surf the Internet through their iPads. This is something that local Cyprus websites should take into consideration when designing their websites. A mobile version of a website is essential these days.
The results were not surprising but I believe that the increase in numbers is significant. I believe that the general conclusion is that the Internet has become a part of the daily lives of people in Cyprus and they will start using it from anywhere (mobile Internet).