Andy Atkins-Kruger

The Most Misleading Statistic Ever Seen – Telegraph.co.uk

WebCertain, where I work, is often classified as being in the North East of England and though it’s actually in Yorkshire, the business does have clients in the North East. Today, the UK’s Telegraph is touting a story entitled “People in North East are most timid internet users’. Having worked with, and for, companies based in the North East, I simply don’t believe a word of this story. The idea of linking this social engagement statistic with ‘class’ has been produced by someone in a time warp or, possibly, looking to create publicity through headlines. To get me to take any of this seriously, I’d need to see detailed statistics. The fact that the Telegraph let’s stories go live with ‘typos’ like ‘anthologist’ – meaning someone who compiles anthologies rather than ‘anthropologist’ – is another indicator that you should perhaps look to other newspapers for more serious analysis.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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