Andy Atkins-Kruger

Worldwide broadband penetration shows Netherlands romping ahead in Europe

The far east still heads the league table of most broadband connected countries with South Korea, Hong Kong, Taiwan and Japan all in the top 6. The far east will overtake North America and Europe in the next few years for ‘connected households’, reports eMarketer.

Intriguingly Canada and four European countries help to beat the US into only 11th place.

Taking just Europe out of the figures, the Netherlands leads the way with Germany and Poland bringing up the rear:

1. Netherlands
2. Belgium
3. Denmark
4. Switzerland
5. Sweden
6. France
7. Spain
8. Finland
9. UK
10. Portugal
11. Norway
12. Austria
13. Italy
14. Germany
15. Poland

The Netherlands is the biggest jumper, says eMarketer, having moved ahead of Denmark and Belgium which beat it in 2004.

As with many statistics, the figures mask some local factors – such as the availability of ISDN which still sees significant levels of usage in countries such as Germany.

China will soon rank as the most broadbanded connected country in the world by number, even though the percentage penetration puts it still right at the bottom of the table.


The Global Broadband Market

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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