Ask Jeeves has broadened its multilingual offering by launching a new Spanish index – this will give the organisation – currently negotiating its own acquisition by IAC corporation – to compete more effectively with Google, Yahoo, MSN worldwide. It is not surprising they have chosen Spanish thanks to the growing importance of the online Hispanic population in the US.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
