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keyword-match-types-internationally-1
Alan Lao

Keyword match types internationally

In pay-per-click (PPC) advertising, keyword match types are a function allowing you to limit the queries for which your ad comes up in the results. This allows marketers to target more relevant searches and improve their strategy. Having said that, keyword match types vary across different search engines; in this

south-korean-search-engines
Alan Lao

The most popular South Korean search engines

(Updated with the latest stats on April 2020) South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 96% of its 51 million inhabitants being online. The country sees particularly high levels of mobile internet usage.

Alan Lao

3 differences between Naver Ad and Google Ads

This blog post was updated on 30 September 2024. If you are planning to advertise in South Korea, then you need to know how to make the most of the local search engine, Naver. Naver has an advertising platform that is equivalent to Google Ads, called Naver Ad. However, Naver