Webcertain blog

Blog Author Archive

Annick Marcellin

Watch the recording: How to succeed online in France

France, a major European powerhouse with a digitally-savvy population, is an attractive market for many global brands. However, the French language is complex, meaning that some brands unfortunately struggle or become confused with how to write the most compelling and impactful copy for their website or marketing materials. One aspect

Annick Marcellin

3 tips for mobile marketing in China

This blog post was updated on 21 July 2021. China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to embrace mobile marketing. 99.7% of Chinese internet users go online