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geo-targeting-successfully
Arkadiusz Kostrzycki

Three Things You Can Do To Implement Effective Geo-Targeting

If your website is targeting multiple countries and has different content for each country, then it’s really important that when a user lands on your website, they end up with the content that’s intended for people in their location. This process is called geo-targeting. Here are three tips that will

structure-xml-sitemap
Arkadiusz Kostrzycki

How to structure XML sitemaps for global sites

You may have heard that a website should have two types of sitemaps – a sitemap page and an XML sitemap. The sitemap page is for visitors and the XML sitemap for search engines. The XML sitemap is indeed for search engines however the sitemap page is technically for both.

rel-alternate hreflang-x geo-targeting
Arkadiusz Kostrzycki

Is rel-alternate hreflang-x A Geo-Targeting Factor?

It’s been a while since I read some fresh content about rel-alternate hreflang-x. It seems there’s less talk about it nowadays and more site owners or webmasters just get on implementing it. Does it work so well that you see more implementations of it? Well, not exactly. I have seen

Custom titles and snippets on Google
Arkadiusz Kostrzycki

Custom snippets and titles in Google’s search results

Achieving high rankings in organic search results is important but it is only a part of the success because the result still has to get clicked on. Google uses many factors to rank web pages but once they are ranked there are ultimately three that have impact on a result