Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to rolling out your PPC campaigns to new markets, there are
Introduction Over the course of the last four decades, the world has seen an astonishing amount of change. Our world has become “smaller”, more interconnected, and travel and communication have never been easier. This change has been driven primarily by the invention of the internet in 1989. Since its birth,
Market research can be a really valuable exercise for brands. The real-world data that you can gain from market research can help to shape your marketing and overall business strategies and set you up for success! But when is it most beneficial for you to do market research? In which
If your business is thinking of entering a new market, then the first thing on your mind should be market research. Going in blind, or (wrongly) assuming that the strategy that works so well in your home market will work equally well overseas, is a recipe for disaster! Each new
This blog post was updated on 24 September 2024. The Brazilian market is large, wealthy and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Brazil, how do you get started?
Brazil is an appealing market for global brands. It has a large population and still has a considerable amount of digital and economic growth ahead of it, meaning brands getting in there now will have that valuable first-mover advantage. But how can you ensure a smooth entry for your brand
Few industries have been as severely affected by the COVID-19 pandemic as the travel industry. With lockdowns and travel restrictions, holidays have been largely off the table for the last year. But as the world slowly opens back up and travellers begin making those long overdue and much yearned-for journeys,
More and more businesses are looking to expand internationally as a way to boost growth and reach more customers. However, choosing which market(s) to enter can be a challenge, as one must take logistics, market readiness and market growth into account. If you are thinking of expanding your business internationally
This blog post was updated on 12 August 2024. The Japanese market is large and wealthy, making it very attractive to businesses wanting to expand internationally. However, the digital landscape of Japan is unique, with its own local platforms and a distinct set of online (and offline) behaviours. Unique countries
Japan is one of the world’s biggest economies and one of the most technologically-advanced countries in the world. However, understanding how to develop an action plan for launching in Japan can be challenging due to its unique digital landscape, with a mix of global and home-grown search and social platforms.