This blog post was updated on 16 March 2023.
The Brazilian online market is large and still developing, making it very attractive to businesses wanting to expand internationally.
But, if you decide that you want your business to enter Brazil, how do you get started? Launching in a new market is tough, especially when that market has a whole different language and digital landscape.
Never fear, I have written a full-length guide to digital marketing in Brazil, and in this blog post I will pull out some of the key points!
1. Include WhatsApp in your digital marketing strategy
WhatsApp is the most popular social platform in Brazil, in terms of number of monthly active users. The app became extremely popular since it offered a free and convenient way of communicating on mobile. Since then, it has been widely adopted by businesses as a way of providing customer service, and today you can reach most businesses in Brazil via WhatsApp. Customers use the app as a way to communicate with brands and businesses and ask them questions. If your business is targeting Brazil and you have a local team, you should therefore consider leveraging WhatsApp as a tool for customer service.
2. Localise your content for Brazilian Portuguese
Brazilian Portuguese has some significant grammar and terminology differences compared to the language spoken in Portugal. This means it is very important to ensure your content is properly localised, rather than simply copied from your Portugal website. Translation, localisation and copywriting should always be done by a professional native Brazilian Portuguese speaker. Only a native will have a proper grasp of the local linguistic and cultural nuances and be able to create content that truly resonates with your local Brazilian audience.
3. Sell your products on Mercado Livre
When you think of e-commerce, your mind probably goes straight to Amazon. It is the most popular e-commerce platform in many countries around the world – but not Brazil! In Brazil, the top e-commerce website is Mercado Livre, so it is there that you should sell your products if you are targeting Brazilian online shoppers.
Want to learn more?
I hope this blog post has given you a useful introduction to digital marketing in Brazil. For more in-depth information and advice, read my full-length guide here. The guide covers:
- the current digital landscape in the country, including internet penetration rates
- the typical Brazilian internet user, including their gender, age and online activities
- device usage breakdowns and internet speeds in Brazil
- search engine marketing in Brazil
- how to localise your website for Brazil
- social media marketing in Brazil
- the local culture and language in Brazil
- e-commerce in Brazil
César Gonçalves
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