Every business wants to build a strong reputation for its products or services, and brand, and to achieve this, it is essential to establish a well-defined marketing strategy from the outset. When you are targeting international markets, adapting this plan to the requirements of each target group is key –
More than 2 billion people globally are present on at least one social network (nearly 10% in Europe). Given the huge potential of this communication channel, having a social media strategy is vital for increasing the visibility and reach of your website. Here are 10 fundamental techniques to improve the
Translating your website is one of the most popular strategies used to expand a business to international markets and increases sales globally. French businesses have a big opportunity in just the wide-reaching Francophone world; however offering products and services in the most widespread global languages is worthwhile. English is the