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Elly Kang

Yahoo Japan search advertising tips for 2024

What is Yahoo Japan? Yahoo Japan is the second most popular search engine in Japan, after Google. Google has a search engine market share of 78% in the country, whilst Yahoo Japan comes in second place with 11%. However, it would perhaps be more accurate to refer to Yahoo Japan

Elly Kang

Baidu search advertising tips for 2024

What is Baidu? Baidu is the longest-running and most popular search engine in China, with 60% of the search engine market share and over 660 million monthly active users. Baidu’s dominance is a result of its superior local knowledge, compliance with local laws and censorship, and a better understanding of

Elly Kang

Naver search advertising tips for 2024

What is Naver? Naver is one of the most popular search engines in South Korea, with approximately 40 million people in South Korea (around 80% of the population) being active users. The screenshot below shows what Naver looks like on a desktop computer: The screenshot below shows what Naver looks