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website translation
Emily MacKenzie

The ultimate checklist for website translation projects

As we start 2015, it is a great time to really start thinking about future projects for the next twelve months. Although you may have considered what will be included in your international marketing campaigns, and secured budget to boot, other areas might still be under discussion. So I thought

computer-assisted translation CAT
Emily MacKenzie

What, how and why: 8 benefits of using computer-assisted translation

If you’re not familiar with the wonderful world of translation then the phrase computer-assisted translation (CAT) will probably mean nothing to you. You may even think that it’s the same as machine translation, but I’m here to tell you that there is a great difference between the two, and that

app localisation
Emily MacKenzie

5 Tips for Marvellous Mobile App Localisation

Back in March, Webcertain published a post looking at the importance of mobile applications in Global Mobile Strategies, so I thought I would build on this and introduce to you five easy tips to help you localise your app in order to appeal to your wider market overseas, but first

technical translation
Emily MacKenzie

Understanding technical translation: It is not all about manuals

Technical translation is a whole world away from the creative translation and transcreation of marketing materials, and applies to a wide variety of sectors including manufacturing, engineering, chemical, and to some extent the specialised needs of medical and pharmaceutical companies. As the title of this post explains, technical translation is

machine-translation
Emily MacKenzie

The dangers of machine translation

Hands up if you’ve ever used Google Translate? Well, me too! I’m guessing we’ve all used it at some point whilst surfing the net, but for what purpose? For me, it’s mainly when shopping on Japanese or Korean e-commerce sites, or reading blogs and articles from overseas for work. The

video-marketing-campaigns-5-must-haves
Emily MacKenzie

International Video Marketing Campaigns: 5 Must Haves

Online video is BIG full stop! 100 million internet users watch online videos every single day, with 100 hours of video footage uploaded to YouTube every minute! What’s more amazing is that 80% of video views on YouTube are actually coming from outside of the United States – and a

international CMS
Emily MacKenzie

CMS Systems For International Websites: Why, When, What And How?

When involved in projects relating to the translation of a website I often face challenges when it comes to getting hold of the existing content on their website in order to calculate costing. In an ideal world there would be a button on every website which says “export content” and

Do You Trust Your Existing Multilingual Content?
Emily MacKenzie

Do You Trust Your Existing Multilingual Content?

The now cliché expression “lost in translation” is often thrown about when referring to misunderstandings between people communicating across language barriers, but in reality it’s incredibly important to be wary of your message being miscommunicated when it comes to the outsourcing of translation services. Look at the following example: I am