Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed … Read More
In today’s world, adopting agile processes is more important than ever to ensure the timely and continuous delivery of work and an advantage over the competition, and this is also true when it comes to SEO-localisation projects. Let’s take a … Read More
Trying to succeed at both website translation and SEO is a challenge that many international businesses face on a daily basis. It can seem like a never-ending battle: you translate a webpage into the target language, only to have your … Read More
If you are involved in the translation of large quantities of website content, then you will be familiar with the laborious task of manually moving content from one place to another. Project managers often have to spend large amounts of … Read More
Search linguists and translators have different sets of skills, and successful SEO-localisation projects require both. Let’s take a closer look at their areas of expertise and responsibilities. Search linguists As the image above shows, search linguists tend to work on … Read More
If you’re looking to expand your business into new and unfamiliar international markets once you have tested the water and found that there is real potential out there, launching a multilingual version of your website is the next step. It’s … Read More
Machine translation, often abbreviated to MT, is the use of specific software to translate text from one language to another, and it is getting more and more popular in the translation world. Machine translation can considerably speed up the translation … Read More
The translation industry is huge: it is expected to reach a revenue of 37 billion dollars by 2018, and it is growing every year. Translation projects are however not straightforward: from knowing your translators, to getting familiar with the industry’s … Read More
When it comes to producing content to fulfil your marketing or corporate communication needs it’s incredibly important to establish a voice for your company, or brand, to be used consistently throughout all materials produced – even more so when your … Read More
In the last three months there has been a great media focus on machine translation technology and applications offered by some of the big names in international search. To name a few, Google Translate version 3.1.0 and Skype Translator, as … Read More
As we start 2015, it is a great time to really start thinking about future projects for the next twelve months. Although you may have considered what will be included in your international marketing campaigns, and secured budget to boot, … Read More
If you’re not familiar with the wonderful world of translation then the phrase computer-assisted translation (CAT) will probably mean nothing to you. You may even think that it’s the same as machine translation, but I’m here to tell you that … Read More
Back in March, Webcertain published a post looking at the importance of mobile applications in Global Mobile Strategies, so I thought I would build on this and introduce to you five easy tips to help you localise your app in … Read More
Technical translation is a whole world away from the creative translation and transcreation of marketing materials, and applies to a wide variety of sectors including manufacturing, engineering, chemical, and to some extent the specialised needs of medical and pharmaceutical companies. … Read More
Hands up if you’ve ever used Google Translate? Well, me too! I’m guessing we’ve all used it at some point whilst surfing the net, but for what purpose? For me, it’s mainly when shopping on Japanese or Korean e-commerce sites, … Read More
