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personalisation-in-digital-marketing-1
Emma Urjasova

Personalisation in digital marketing

There’s no denying that personalisation plays an increasingly big part in providing a good online customer experience. But what is personalisation, and how can you include it in your marketing strategy? Why personalisation? Personalisation consists in providing the right message to the right person, at the appropriate time and within

marketing-on-vk-1
Emma Urjasova

3 things businesses need to know about marketing on VK

If your business is targeting the Russian market, then you need to be active on the social media site VK. VK is the most popular social media network in Russia, with 80 million daily users. The social network has various features for businesses wanting to connect with users on the