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Emma Urjasova

Emma is an Account Executive at Webcertain, where she supports B2B clients with multilingual digital content optimisation. Emma holds a Master’s degree in advertising and marketing and has experience in public relations, business and academic administration, and international market research, specifically in the B2B sector. She is an avid reader, a jogger and a follower of the yoga philosophy. Originally from Latvia, Emma now lives in the UK.

Personalisation in digital marketing

There’s no denying that personalisation plays an increasingly big part in providing a good online customer experience. But what is personalisation, and how can you include it in your marketing strategy? Why personalisation? Personalisation consists in providing the right message … Read More