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Emma Urjasova

Emma is an Account Executive at Webcertain, where she supports B2B clients with multilingual digital content optimisation. Emma holds a Master’s degree in advertising and marketing and has experience in public relations, business and academic administration, and international market research, specifically in the B2B sector. She is an avid reader, a jogger and a follower of the yoga philosophy. Originally from Latvia, Emma now lives in the UK.
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Emma Urjasova

Personalisation in digital marketing

There’s no denying that personalisation plays an increasingly big part in providing a good online customer experience. But what is personalisation, and how can you include it in your marketing strategy? Why personalisation? Personalisation consists in providing the right message to the right person, at the appropriate time and within

Emma Urjasova May 30, 2018
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Emma Urjasova

3 things businesses need to know about marketing on VK

If your business is targeting the Russian market, then you need to be active on the social media site VK. VK is the most popular social media network in Russia, with 80 million daily users. The social network has various features for businesses wanting to connect with users on the

Emma Urjasova January 4, 2018