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Gemma Houghton

EU Drafts New Copyright & Communication Laws

Global Marketing News – 19th September 2016 The EU has proposed new copyright and communications laws, LinkedIn has launched a special version of its mobile website in India, and Twitter has launched several smart TV apps. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing

global-ad-spending-14092016
Gemma Houghton

International Ad Spending Set To Grow

Global Marketing News – 14th September 2016 The international advertising industry is set to see more growth. As of the 26th September 2016, the .shop domain will be available to everyone. And The Financial Times has begun distributing to the Line messaging app. Visit Webcertain.tv to watch the full bulletin or to watch a

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Gemma Houghton

Ad Blocking Reaches Record Levels Worldwide

Global Marketing News – 9th September 2016 A survey by Blockmetry has unveiled the increasing use of ad blocking worldwide, Facebook has overtaken BBM as the leading social media platform in Indonesia, and businesses in the US and EU are unsure of the new Privacy Shield deal between the 2 regions. Visit Webcertain.tv to watch

asia-engagement-06092016
Gemma Houghton

Inconsistency Between Asian Markets In Top Engagement Channels

Global Marketing News – 6th September 2016 A study by Experian has concluded that countries in Asia have no consistent way of engaging with brands, a survey from DHL has found that German online shoppers highly value brand transparency during the ecommerce ordering process, and Rakuten has acquired a 100% stake in

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Gemma Houghton

Indian Mobile Payments Market Hots Up

Global Marketing News – 1st September 2016 Two of India’s major ecommerce companies made announcements this week that could have a huge impact on the industry in the country, influencer marketing is seeing substantial growth and success in Vietnam, and Google has released a new app called Crowdsource allowing users to contribute to

Gemma Houghton

‘Pokemon Go’ Effects Mcommerce, UK Seeing High Growth

Global Marketing News – 25th August 2016 A study has found that the success of Pokémon Go has had a surprisingly positive impact on mobile commerce. The UK is experiencing its highest ecommerce growth in nearly two years. And Instagram has entered a very exclusive club by hitting 1 billion downloads on Google Play.

naver-video-usa-23082016
Gemma Houghton

Naver To Take On The US Video Market

Global Marketing News – 23rd August 2016 Naver to take on the US video market The South Korean search leader Naver has confirmed that it has invested over 20 million US dollars its own video streaming service. WAV Media was established in June this year in the US, and will

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Gemma Houghton

Bing Changes “Right To Be Forgotten” Rules

Global Marketing News – 18th August 2016 Bing changes “right to be forgotten” rules Bing has announced on its blog that it is to alter its “right to be forgotten” rules. Currently, when a ‘right to be forgotten’ (or RTBF) request is received by the search engine, the page is

burberry-pinterest-15082016
Gemma Houghton

Luxury Retailer Burberry Embraces Personalised Pinterest Marketing

Global Marketing News – 15th August 2016 Luxury retailer Burberry embraces personalised Pinterest marketing The luxury fashion retailer Burberry has become the first business in its market to offer its customers a personalised Pinterest experience. By performing a short, three question survey, visitors to the Burberry page will see tailored

bigo-live-asia-10082016
Gemma Houghton

Periscope clone Bigo Live is rising social star in South East Asia

Global marketing news – 10 August 2016 Periscope clone Bigo Live is rising social star in South East Asia A new live-streaming app called Bigo Live is fast becoming one of the most popular social platforms in South East Asia. Bigo Live has only been available for four months, but