Global Marketing News – 2nd February 2016 Global Instagram adverts top one billion Instagram is predicted to serve a whopping 1 billion adverts a month to users by the end of this quarter. It is also set to hit its … Read More
Global Marketing News – 28th January 2016 More Netflix videos available in Antarctica than Hong Kong Netflix users in Hong Kong are disappointed by the low number of videos available to them, with even Antarctica having more video content. Netflix … Read More
Global Marketing News – 25th January 2016 Weibo to abolish 140 character limit The leading Chinese social network Weibo has announced that it will be abolishing its 140 character limit. Weibo is one of the most popular social networks in … Read More
Global Marketing News – 20th January 2016 Cash is king in world of Indian ecommerce The ecommerce giant Amazon has revealed that around half of its customers in India use the cash-on-delivery payment option. This is largely due to the … Read More
Global Marketing News – 15th January 2016 Skyscanner worth over $1bn thanks to global investment The travel price comparison company Skyscanner has just raised 192 million US dollars of funding, putting its value at over 1 billion US dollars. The … Read More
Global Marketing News – 12th January 2016 EU data protection laws and penalties get tougher The EU has finalised its new General Data Protection Regulations (GDPR) after years of negotiations and planning. The regulations still require approval from the EU … Read More
Global Marketing News – 7th January 2016 UK set to lead programmatic TV advertising boom Programmatic TV advertising could be coming to the UK this year. Programmatic ads are those that are automatically bought and placed by software rather than … Read More
Global Marketing News – 4th January 2016 India focusing on export ecommerce in 2016 The Indian government is to launch an export ecommerce platform to encourage cross-border ecommerce in the country. The platform will be aimed at Indian B2B companies … Read More
It’s almost the end of 2015, which means it’s time to reflect on what’s happened in the world of international digital marketing during these last 365 days. There are some topics and stories which have been ever-present in the marketing … Read More
Global Marketing News – 11th December 2015 International beats local in Vietnamese ecommerce Foreign online retailers are pushing out local players in the Vietnamese ecommerce market. According to research by the Vietnam Ecommerce Association, the most popular ecommerce sites in … Read More
Global Marketing News – 8th December 2015 App threatens to shake-up mobile payments in Europe The banking app Number26 has just expanded into 6 new European countries. Number26 already operates in Germany and Austria, and will now be expanding into … Read More
Global Marketing News – 3rd December 2015 Alibaba’s UC Browser named as world’s number two mobile browser Alibaba’s UC Browser, is now the second most popular mobile browser in the world, according to data by StatCounter. It has a global … Read More
Global Marketing News – 30th November 2015 Facebook chooses Asia to expand Instant Articles It appears that Facebook has chosen Thailand and Vietnam as the next two markets to receive its Instant Articles feature. Instant Articles allows users to publish … Read More
Global Marketing News – 25th November 2015 European ecommerce industry needs “radical change” The founder of one of Europe’s biggest ecommerce sites has said the industry needs “radical change”. Robert Gentz, co-founder of fashion online retailer Zalando, made the comments … Read More
Global Marketing News – 20th November 2015 Naver embarks on mobile-only strategy The leading South Korean search company Naver has announced that it will be entering into a mobile-only strategy, pitching it into direct competition with other mobile-based service giants … Read More
