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‘Pokemon Go’ Effects Mcommerce, UK Seeing High Growth


Global Marketing News – 25th August 2016

A study has found that the success of Pokémon Go has had a surprisingly positive impact on mobile commerce. The UK is experiencing its highest ecommerce growth in nearly two years. And Instagram has entered a very exclusive club by hitting 1 billion downloads on Google Play.

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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