Global Marketing News – 21st September 2015 Digital software industry benefits from global web marketing boom The global digital marketing boom has caused a surge in the creation of digital marketing software. More and more businesses are realising the value … Read More
Global Marketing News – 16th September 2015 Dell and InMobi invest in Indian ecommerce The computer manufacturer Dell and the online advertising company InMobi have joined forces in India. As part of the partnership, Dell will work with InMobi to … Read More
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success … Read More
Global Marketing News – 10th September 2015 Siri and Cortana face competition from Baidu AI The Chinese search giant Baidu has revealed it is to launch a virtual assistant powered by an artificial intelligence. The AI is called Du Secretary … Read More
Sales, leads, downloads, views, subscriptions – whatever the goal of your website, it is likely that it will have an action you want the user to complete. The more actions completed, the chances are the more your business will grow. … Read More
Global Marketing News – 4th September 2015 Landmark court case in China over right to be forgotten A Chinese comedian is suing the Chinese search giant Baidu in an attempt to get a ruling similar to the European “right to … Read More
Global Marketing News – 27th August 2015 Cost beats delivery for North American ecommerce buyers Research by Purolator International has revealed that US and Canadian online shoppers are willing to wait longer for items to be delivered if it means … Read More
Global Marketing News – 24th August 2015 Buzzfeed teams up with Yahoo to enter Japan Buzzfeed is to launch in Japan later this year after partnering up with Yahoo Japan. In the mutually beneficial agreement, Buzzfeed will provide content to … Read More
Global Marketing News – 19th August 2015 Global governments reach new heights with Twitter data requests Twitter has received a record-breaking number of information requests from governments. The social network has released its latest transparency report detailing the number of … Read More
Global marketing mews – 14 August 2015 Google competitor launches own news portal The French search engine Qwant, has launched a News portal. On the News homepage, users can see a grid of the hottest news topics. Clicking on a … Read More
Global Marketing News – 11st August 2015 Netflix embarks on aggressive global expansion The online TV company Netflix has announced that it will be launching in the Japanese market on 2nd September. Its launch in Japan will be its first … Read More
Global Marketing News – 6th August 2015 Global CEOs cite international expansion as key growth driver A study by KPMG has revealed that almost half of CEOs worldwide are planning to devote significant amounts of money to international expansion over … Read More
The conversation around links has changed a lot in recent years; what hasn’t changed is that there still are conversations about links and they remain a crucial part of the digital marketing toolbox. Like everything in digital, there is a … Read More
Global Marketing News – 29th July 2015 The money is in mobile in Japan Research by Kenshoo has revealed that mobile ad spending is booming in Japan. Overall online ad spend went up by 15% in the country last year, … Read More
Global Marketing News – 23rd July 2015 Global FMCG giant Unilever strikes strategic partnership in China The international retailer Unilever has partnered up with Alibaba to help increase sales in China. The retailer has had a presence on Alibaba’s Tmall … Read More
