Global Marketing News – 24th June 2016
Retail giant Walmart, has announced that it has sold its Chinese ecommerce branch to the country’s second largest online store, JD.
Yihaodian, which Walmart had previously paid 760 million dollars for the ownership of, specialises in groceries and is now amongst the top ten ecommerce sites in China.
However, with JD now taking the reins, Yihaodian now represents a step up for JD in taking the fight to Alibaba, which has itself recently moved into grocery sales.
JD said of the deal that “customers will gain access to a wide range of new and imported items”, which would see it brought into direct competition with Alibaba’s Tmall.
Imported foods is a growing market in China with cross-border spending in China tripling from 2014 10 85.5 billion US dollars.
This goes some way to explaining JD’s recent purchase, which will save the company money by using Walmart’s pre-existing supply chains.
Amazon has been voted the best online retailer in Germany.
The survey conducted by Service Value asked customers who had bought something online in the past twelve months what they thought was the best retailer in particular categories.
In second place came perfume brand Douglas, followed by shoe company Deichmann.
Claus Dethloff, CEO of service Value, said that the results show the importance of brand awareness, calling it a “key lever”.
Other brands in the top ten included H&M and Jack Wolfskin, whilst there were no pure online shops at the top at all.
He said that “market research has shown that the level of awareness always has an impact on the customer satisfaction”.
Ad blocking is expected to increase in the US, causing further headaches for online marketers.
Expected to keep increasing to 86.6 million internet users in the country by next year, it will see a jump of 24% of the next twelve months, which will mean that nearly a third of those online will use one.
A study showed that the phenomenon is also far more common on desktop and laptops, than on smartphones and other devices, with around 23% of those on computers using them compared to just under 8% of those on smartphones.
However, the use of ad blockers is expected to grow at a higher rate into next year on smartphones, rising to 11%, over twice as much of a jump as that on desktop or laptop computers.
CIBC FirstCaribbean has announced the launch of a mobile banking app in Jamaica which can be accessed from android, Apple and Blackberry devices.
With increased mobile penetration across the country from 35% to 48% from 2015, banks in Jamaica have recently improved their level of digital banking adoption, for the three million phones in use across the island.
Trevor Torzsas, managing director of Customer Relationship Management and Strategy at CIBC FirstCaribbean, has said that the new app they have launched is just one of “a series of innovations” that will improve the way people bank across the island.
Meanwhile, finance group NCB is looking to get approval from the Bank of Jamaica in order to set up a digital wallet, demonstrating how the country is moving forward with online banking.
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