Global Marketing News – 12th January 2016 EU data protection laws and penalties get tougher The EU has finalised its new General Data Protection Regulations (GDPR) after years of negotiations and planning. The regulations still require approval from the EU Parliament, with approval being expected to take place this month.
Global Marketing News – 7th January 2016 UK set to lead programmatic TV advertising boom Programmatic TV advertising could be coming to the UK this year. Programmatic ads are those that are automatically bought and placed by software rather than by humans. The online ad company Videology pinpointed the UK
Global Marketing News – 4th January 2016 India focusing on export ecommerce in 2016 The Indian government is to launch an export ecommerce platform to encourage cross-border ecommerce in the country. The platform will be aimed at Indian B2B companies who want to sell their products overseas and will have
It’s almost the end of 2015, which means it’s time to reflect on what’s happened in the world of international digital marketing during these last 365 days. There are some topics and stories which have been ever-present in the marketing news this year, which are important for international marketers to
Global Marketing News – 11th December 2015 International beats local in Vietnamese ecommerce Foreign online retailers are pushing out local players in the Vietnamese ecommerce market. According to research by the Vietnam Ecommerce Association, the most popular ecommerce sites in the country are Lazada, Sendo and Zalora, the former and
Global Marketing News – 8th December 2015 App threatens to shake-up mobile payments in Europe The banking app Number26 has just expanded into 6 new European countries. Number26 already operates in Germany and Austria, and will now be expanding into France, Spain, Italy, Ireland, Greece and Slovakia. Number26 allows users
Global Marketing News – 3rd December 2015 Alibaba’s UC Browser named as world’s number two mobile browser Alibaba’s UC Browser, is now the second most popular mobile browser in the world, according to data by StatCounter. It has a global market share of 17%, behind Chrome which has a market
Global Marketing News – 30th November 2015 Facebook chooses Asia to expand Instant Articles It appears that Facebook has chosen Thailand and Vietnam as the next two markets to receive its Instant Articles feature. Instant Articles allows users to publish articles directly on Facebook, rather than simply posting links to
Global Marketing News – 25th November 2015 European ecommerce industry needs “radical change” The founder of one of Europe’s biggest ecommerce sites has said the industry needs “radical change”. Robert Gentz, co-founder of fashion online retailer Zalando, made the comments at the WIRED Retail conference. He argues that the European
Global Marketing News – 20th November 2015 Naver embarks on mobile-only strategy The leading South Korean search company Naver has announced that it will be entering into a mobile-only strategy, pitching it into direct competition with other mobile-based service giants such as Google and Alibaba. It will be reorganising all