Global B2B marketers face a particular set of challenges when planning and delivering online campaigns designed to reach a professional audience around the world. This week, Webcertain TV is joined by Head of Online Marketing in Europe for Iron Mountain, Brian O’Flynn, to delve deeper into some of these issues
Global Marketing News – 1st October 2015 Baidu reveals how it will conquer Indonesia The Chinese search giant Baidu has given details on how it intends to conquer the Indonesian market. Last month, the tech company confirmed it would be focussing its attention on expanding to Indonesia, but no details were
Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, to delve into the different advertising opportunities, discuss how global
Global Marketing News – 24th September 2015 Paramount Pictures makes entry into lucrative Chinese video market Paramount Pictures has entered into a partnership with the Chinese video platform Youku Tudou. Youku Tudou is the most popular online video platform in China, with around 500 million monthly active users. The partnership means
Content Marketing is now as much part of a digital strategy as SEO, PPC, Social Media, if not more and businesses of all sizes, in all industry are seeking to harness its power. There are many elements to a content campaign, even more so for those which aim to reach
Global Marketing News – 21st September 2015 Digital software industry benefits from global web marketing boom The global digital marketing boom has caused a surge in the creation of digital marketing software. More and more businesses are realising the value on online marketing, with 2 million new domains being registered
Global Marketing News – 16th September 2015 Dell and InMobi invest in Indian ecommerce The computer manufacturer Dell and the online advertising company InMobi have joined forces in India. As part of the partnership, Dell will work with InMobi to help the ad company create an ecommerce platform. The Indian
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success there depends hugely on taking this into account. General Manager
Global Marketing News – 10th September 2015 Siri and Cortana face competition from Baidu AI The Chinese search giant Baidu has revealed it is to launch a virtual assistant powered by an artificial intelligence. The AI is called Du Secretary and will live within Baidu’s mobile search app. According to
Sales, leads, downloads, views, subscriptions – whatever the goal of your website, it is likely that it will have an action you want the user to complete. The more actions completed, the chances are the more your business will grow. This is why Conversion Rate Optimisation (or CRO) is so