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Managing The Biddable Media Mix In Global Campaigns


Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience.

This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, to delve into the different advertising opportunities, discuss how global businesses should utilise them and highlight pitfalls to avoid.

Tune in all this week for our mini-series covering everything from PPC to RTB, Display to Social.

Series Schedule

Performance Power: Managing Large-Scale International PPC Campaigns
Monday 28th September from 3pm BST

For most global businesses, PPC is an integral part of their digital strategy, delivering relevant customers and good returns. Jim discusses the factors that impact international PPC campaigns, pitfalls to be aware of and share tips for effectively managing large-scale, multilingual campaigns.


Performance Power: How To Get The Most out of Display Advertising in Global Campaigns
Tuesday 29th September from 3pm BST

Display advertising has evolved and changed over the past years, but still remains an effective online advertising method. Today we talk about why display still has a role in global digital campaigns, which metrics matter most in display and why the human touch still has a role to play amongst increasing automation.


Performance Power: Utilising Real-Time Bidding As Part of a Global Advertising Strategy
Wednesday 30th September from 3pm BST

Programmatic Search or Real-Time Bidding is making an increasing impact in the media space, opening up opportunities for advertisers to target relevant traffic at scale.  Jim Banks explains how businesses can make the most of it, and the potential pitfalls to be aware of.


Performance Power: Cracking Re-targeting to Drive ROI
Thursday 1st October from 3pm BST

Re-targeting is increasingly popular, thanks to its ability to target very specific and relevant audiences with a targeted message. We dig into the fundamentals of an effective re-targeting campaigns and highlights some of the pitfalls that can hinder performance.


Performance Power: Harnessing the Power of Social Media Advertising
Friday 2nd October from 3pm BST

With more and more online time being spent on social media websites, and increasing amounts of data being shared with them, the reach and targeting options of these platforms is very appealing and effective for businesses. Jim shares his insights into when and how social advertising should be used, and its value as part of an international advertising strategy.


Find the latest insights, tip and advice from global digital experts at Webcertain TV, the online channel for international digital marketers.


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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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