Global Marketing News – 21st May 2015 Baidu pursuing mobile strategy in Indonesia Baidu is pushing a strong mobile strategy in its attempt to break into the Indonesian market. Although Baidu does not have an Indonesian homepage, it opened an office in the country in 2013 and has been slowly
As the Founder of State of Digital and recent winner of the European Search Personality of the Year Award, there is no doubt that Bas van den Beld is well immersed in the European, and Global, Digital World. At the International Search Summit London on 19th May, Bas will be
Global Marketing News – 7th May Microsoft Among Companies Filing EU Google Complaint An EU decision to investigate Google stems from official complaints by more than 19 companies, including the multinational tech company, Microsoft. The antitrust investigation is looking at how the search engine giant handles search results, claiming that
Global Marketing News – 1st May Egypt’s e-commerce activity is set to double The co-founder of an online shopping platform called Souq.com has said that Egypt has some of the fastest growing figures for online shopping. A recent Mastercard study revealed that 52% of Egyptians said they’d made an online
Global Marketing News – 27th April The EU Plans to Create a Single Digital Market in Europe The European Commission is set to announce that it wants to create a single digital market across the EU. Currently, all 28 member states have 28 different sets of digital laws. The European
23 April 2015 – Global marketing news Baidu develops its own smartwatch OS DuWear The leading Chinese search engine Baidu has announced that it has developed its very own operating system (OS) for smartwatches, called DuWear. DuWear is open platform and based on Android. Baidu has said that it will
17 April 2015 – Global marketing news Chinese B2B e-commerce to reach 10 trillion yuan Business-to-business (B2B) e-commerce sales reached a staggering 10 trillion yuan, equivalent to 1.6 trillion US dollars, in China last year, an increase of 22% on 2013. The figures, from a report by the China Ecommerce
13 April 2015 – Global Marketing News Will Twitter be bought by Google? Google is rumoured to have expressed an interest in buying the social network Twitter. Neither Twitter nor Google have confirmed the speculation, but it is rumoured that two companies have approached the social network expressing a “serious
7 April 2015 – Global Marketing News Digital ad spend rockets to new global heights Digital advertising spending is set to exceed a quarter of all advertising spending for the first time ever in 2016, according to research by Carat. The predicted rise in digital advertising is being put down
Guess what. Google is pretty big – almost everywhere in the world. And yes, there aren’t many places you can go where Facebook doesn’t feature in the daily lives of many netizens. Yet, there might be some lesser known facts which could impact the way that you as a global