Multilingual web marketing agency Webcertain is currently researching the impact and challenges of geo-targeting for international businesses. Here is a snapshot of a few findings so far: Almost half of international organisations have not deployed the rel alternate hreflang annotations to their website. More than 60% of companies have yet to
New statistics pop up every day about mobile and its growing share of overall web traffic. According to a nice infographic on this exact topic by Go-Globe, mobile has broken past 10% of total web traffic globally. This seems to be in line with other findings. While it is hardly
Many leading global companies have had to face that Russia is everything but easy to invade. As a current testament to this, ubiquitous forces like Facebook and Google haven’t managed to wipe out the local competition as has been the case in most other countries worldwide. Vkontakte still has a
On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to Nielsen DMAs for US metro areas and released postal code
According to LinkedIn’s 2012 second quarter results, US revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world’s largest professional network yesterday announced that it now offers advertising on its platform
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible due to strict government censorship. While managing a localised social
Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier said than done, but what exactly are the key components
Many Western organisations have China on top of the agenda as the next destination for expansion and future growth. At a first glance, the business potential is staggering, however when researching the Chinese market more thoroughly, the prevailing cultural differences and legal complexities of setting up a business in China
Despite deep global recession, the Chinese economy has largely marched on unimpeded. Recently, however, China has had to face the reality of a cooling domestic economy, and serious concerns have been raised over the downward trajectory that leaves full-year growth on course for its softest showing since 1999, CNBC notes. But although
“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. (..) When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down
