Multilingual web marketing agency Webcertain is currently researching the impact and challenges of geo-targeting for international businesses. Here is a snapshot of a few findings so far:
- Almost half of international organisations have not deployed the rel alternate hreflang annotations to their website.
- More than 60% of companies have yet to specify hreflang via sitemaps – a solution offered by Google in May this year to make it easier for organisations to deploy.
- Building a local link profile is perceived one of the biggest challenges in improving geo-targeting.
- Google serving up the wrong pages when perfectly adequate localised versions are available appears to be a continuing barrier for effective geo-targeting, despite strictly following the guidelines set out.
Do you have experience with geo-targeting? Is any of the above familiar to you, or do you disagree? Have your say in our survey, which is still running. As a respondent, you will receive a comprehensive report (free of charge) into the complexities of geo-targeting, as well as best practices to deal with them.
Thank you very much for your participation!
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