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Almost half of international businesses have yet to deploy hreflang

Multilingual web marketing agency Webcertain is currently researching the impact and challenges of geo-targeting for international businesses. Here is a snapshot of a few findings so far:

  • Almost half of international organisations have not deployed the rel alternate hreflang annotations to their website.
  • More than 60% of companies have yet to specify hreflang via sitemaps – a solution offered by Google in May this year to make it easier for organisations to deploy.
  • Building a local link profile is perceived one of the biggest challenges in improving geo-targeting.
  • Google serving up the wrong pages when perfectly adequate localised versions are available appears to be a continuing barrier for effective geo-targeting, despite strictly following the guidelines set out.

Do you have experience with geo-targeting? Is any of the above familiar to you, or do you disagree? Have your say in our survey, which is still running. As a respondent, you will receive a comprehensive report (free of charge) into the complexities of geo-targeting, as well as best practices to deal with them.

Thank you very much for your participation!

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Immanuel Simonsen

Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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