According to LinkedIn’s 2012 second quarter results, U.S. revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%.
This gap, however, might be narrowed in the near future as the world’s largest professional network yesterday announced that it now offers advertising on its platform in 17 new languages, including everything from Malaysian to Turkish. Until now, these ads have only been available in English despite operating in 200 countries worldwide.
Needless to say, this is a major improvement for companies targeting non-English speaking consumers and could very well propel LinkedIn’s revenues from international markets upwards. As company employee Gyanda Sachdeva explains in a blog post, “this update makes it that much easier for members to share information and create messages that resonate with other members they want to reach.”
Have you previously refrained from advertising on LinkedIn due to English availability only? And will this improvement make you reconsider (or increase your current ad expenditure) using LinkedIn as a medium to reach international markets? Let us know in the comments.
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