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bitcoin-technology-1
Jens Kuhn

Bitcoin technology: What is the use for international businesses?

Everyone is talking about Bitcoin, the new secure way to transfer money globally. This technology is fast growing, and it offers many benefits such as its low cost and independence from banks or financial institutions. Let’s take a closer look. Bitcoin: Why use it? International businesses that deal with various

german-search-engines
Jens Kuhn

German search engines and what to consider when optimising for them

(Updated with the latest stats on April 2020) With over 79 million internet users, equivalent to 94% of the population, Germany comes in at eleventh place when looking at internet population size worldwide. With such a large and relatively wealthy online population, Germany is understandably an attractive target market for

Umlauts German SEO
Jens Kuhn

Do umlauts matter? How to handle the most annoying characters in German SEO

When reading German SEO blogs and forums, few questions are as frequently recurring as the issue of umlauts and how to deal with them when optimising webpages. Umlauts are special characters in the German language that are not part of the ASCII character set originally used for webpages and URLs.

german seo compound nouns
Jens Kuhn

Separate or better together? How Google treats compound nouns in German SEO

Anyone who works with German SEO will know that the German language presents some special challenges. There is capitalisation of nouns, umlauts, cases and a variety of prepositions. And then there are compound nouns. Being the special darlings of the Germanic languages, compound nouns are a way of combining nouns

Local Factors
Jens Kuhn

Local Factors That Can Mess Up Your International SEO Strategy

Search marketing campaigns in different languages and for different markets often pose unique challenges which cannot always be foreseen when the initial strategy is defined. And sometimes local factors emerge that create the need to slightly change the strategy after the initial keyword research has been completed. Some of these