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Mona Ault

3 tips for international conversion rate optimisation

Conversion rate optimisation (CRO) is a vital tool for any serious digital marketer’s toolkit. It involves making data-driven changes to your website in order to improve your conversion rate, something which ultimately means more revenue and profit! But how can you get the most out of it, and are there

Mona Ault

3 things that will boost your Baidu PPC efforts

If you’re planning to advertise in China, then you need to know how to make the most of the local search engine, Baidu. Baidu has a variety of tools available to advertisers. However, these tools are very different from what you’ll be used to on Google Ads, so if you

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Mona Ault

The Advertising Arena: Explaining The Impact Of Google’s New SERP Layout

The Advertising Arena – 2nd March 2016 Today we’ll be focusing on Google’s new SERP layout and what this means for digital advertisers. On Friday the 19th of February, Google announced that it was changing the way it displays adverts on its search engine results pages. Adverts will no longer

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Mona Ault

The Advertising Arena: Google, Bing And Yandex Updates

The Advertising Arena – 26th January 2016 New Bing Ads Editor coming in summer 2016 Bing has announced that the next version of its Bing Ads Editor will be available in summer 2016. The new Bing Ads Editor will be Mac compatible for the first time ever, allowing Mac users