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Serena Mancini

Originally from Italy, Serena graduated in Media & Communication Studies, specialising in Multimedia Production. She joined Webcertain three years ago working on multilingual SEO and PPC projects. She is now responsible for assessing strengths and weaknesses of existing sites’ on-page performance in light of meta data optimisation, effective on-page keyword optimisation and preferring landing page assignments. She is also responsible for providing recommendations for implementing Schema.org mark-up / rich snippet mark-up.

Keyword Research Is Heading Towards Semantic SEO

Search engines are ever-changing, increasingly shifting their focus on user intent and behaviour. As a result, keyword optimisation is also changing, and calling for a more ‘semantic’ SEO. As people are online more often than ever before, search engines are … Read More