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Valeria D'Amato

Valeria D'Amato

Valeria has an extensive linguistic background and an MA degree in Translation and Interpreting from Leeds University, the UK. She joined Webcertain in November 2007, when her experience as a PPC Specialist started. Her role progressed to that of a Search Linguistic Manager, looking after Webcertain’s linguistic pool for which she actively recruited and managed an international team of 40+ languages, coordinating multilingual search marketing projects and providing SEO and PPC training. She moved back to her native Italy in 2012, where she now works as a Senior Account Manager, supporting clients to successfully manage online campaigns in a variety of industries.

Search and display campaigns on Google

If you are interested in promoting your services with pay-pay-click (PPC) campaigns, you need to make sure that you use the appropriate type for what you want to achieve, especially if operating in unknown markets. In this blog post, we … Read More

PPC ad specifications around the world

Writing impactful and compelling PPC ads is key to capturing the attention of internet users and achieve a good return on investment (ROI). Having said this, different search engines across the world have different requirements when it comes to their … Read More


Yandex Direct Embraces Extended Text Ads (ETAs)

An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new … Read More