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Canadian search market worth 154.8 million Canadian dollars?

The IABC (Internet Advertising Bureau of Canada) reports that online advertising in Canada in 2005 is on track to show a growth of 43% over 2004. Of the 364 million Canadian dollars measured in 2004, a 30% share was dedicated to search. No figures are given for 2005 – but that assuming the same shares, that would make Canadian search worth 154.8 million CAD.

The IABC also says that Canadian French online revenue in 2004 was 65.5 million CAD or 18% of the actual. A rough assumption then would be that French search in Canada is at around 27.9 million CAD and English speaking search around 127 million CAD.

Via: Canadian Online Ad Revenues Surpass Estimates

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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