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China has 98.8 million Internet users – ready for the invasion of the US majors.

China is a large country. So even a small percentage of web users produces a big number – 98.8 million users according to an official in the Ministry of Information. Not surprising then that the leading US web-based businesses are falling over themselves to get into the Chinese market.

Just yesterday, Amazon announced its plans to expand in China having bought Joyo.com back in September. At the end of last week MSN announced a joint venture with the Shanghai Alliance Investment Ltd, Ebay declared its interest and this followed Google’s approval to open an office in Shanghai.

We should all be looking to China it seems….

People’s Daily Online — China has 98.8 million Internet users

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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