A Dutch survey of 381 Dutch online consumers showed that they prefer to buy on the internet from Dutch organisations based on Dutch soil. However, this was not due to any national sentiment – 65% of them are happy to buy from non-Dutch organisations. The reason given for the preference was mainly a lack of trust in the delivery from foreign organisations.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
